This is an assignment for my Advanced Design class. Where the objective is to create a new cliche and find a way to distribute and advertise it. The concept for this cliche is to use the blank as a source of interaction for the viewer, where in this situation they can write or draw however they please over the line. In connection to the IT! part, the result will be a strong response to other viewers, who in turn will be provoked to created their own response.
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